ISE Essentials of Marketing Analytics (ISE HED IRWIN MARKETING)
Product details
| Management number | 42116071 | Release Date | 2026/01/21 | List Price | US$13.50 | Model Number | 42116071 | ||
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The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story.
Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!
Paperback
Book only
Great Condition
Not used
No tears
Very clean
Paperback
| Category | Books > Nonfiction Books > Business & Finance Books |
|---|---|
| Size | N/A |
| Brand | None |
| Condition | Like new |
Bestseller ranking
Business & Finance Books
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